Primed to Perform

This is a methodology we love in BDO Eaton Square so I’m delighted to share a link to an awesome book called Primed to Perform and a link to the google books view of it so you can read the first pages and get a sense of the book and the approach…..

For more info on what the team are doing, get in touch by leaving us your details or giving us a call.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

The process behind this “ToMo” approach is detailed and brings tangibility to the often ethereal concept of Culture.

It introduces us to the difference between Tactical Performance (Delivering your strategy) and Adaptive Performance (Why people work – Cultural !) and the impact of aligning both for greater outcomes.

We are then introduced to the 6 motives on a direct to indirect spectrum. The direct motives (play, purpose, potential) increase adaptive performance while the indirect motives (emotional pressure, economic pressure, inertia) decrease adaptive performance.
Even more interestingly, the closer the motive is to the work itself, the more powerful it is, play being the most powerful and inertia being the most destructive.

And then they bring it to life !

The book is authored by New Work based husband and wife duo Neel Doshi and Lindsay McGregor who have a combined twenty years of practical experience transforming cultures at iconic institutions. They are the co-founders of Vega Factor, a company that helps organisations build high- performing, adaptive cultures through technology, learning programs, and human capital systems.

Previously, Neel Doshi was a partner at McKinsey & Company and a founding member of a tech start-up. Lindsay McGregor led projects at McKinsey & Company with Fortune 500 companies as well as school systems and nonprofits.

High performing cultures cant be left to chance. Organisations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform methodologies has relevance for you! Talk to the Team in BDO Eaton Square about how they can bring this cutting edge approach it to life for you.

This book can be purchased in local bookshops or at this link on Easons.ie or amazon.co.uk or from others including the publisher.

The following is taken from Amazon’s product page for the book and gives you a sense of the high status the book and it’s methodology have achieved.

“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public.”

Joel Klein, CEO Amplify, former Chancellor NYC public schools.

“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public.”

Tom Doctoroff, CEO Asia Pacific, J. Walter Thompson, author of Twitter is Not a Strategy

“A winning strategy requires a winning organizational culture to carry it forward. In Primed to Perform former McKinsey consultants Neel Doshi and Lindsay McGregor give us practical guidance and proven practices to effectively transform our organizations through the science of motivation and performance.”

Jeff DeGraff , The dean of innovation, professor, Ross School of Business, University of Michigan, author of Leading Innovation

“A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive.”

Adam Grant, Wharton professor and New York Times bestselling author of Give and Take

“A grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they’re building an organization from scratch or transforming an established company.”

Shawn Achor, happiness researcher and New York Times bestselling author of The Happiness Advantage

“This book is loaded with fascinating, thought-provoking and actionable advice that could transform a workplace from drudgery to real engagement. Take notes.”

-Patrick Lencioni, president, The Table Group, author of The Five Dysfunctions of a Team and The Advantage

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