Ideas are important too. Without ideas, progress isn’t made, change doesn’t happen, much of human development stops. When you put your mind to work — whatever the focus — don’t be afraid of what you think. You may stumble upon something brilliant.



Visitors will want to know who is on the other side of the page. Use this space to write about yourself, your site, your business, or anything you want. Use the testimonials below to quote others, talking about the same thing – in their own words.

This is sample content, included with the template to illustrate its features. Remove or replace it with your own words and media.

What People Say

The way to get started is to quit talking and begin doing.

Walt Disney

It is our choices, Harry, that show what we truly are, far more than our abilities.

J. K. Rowling

Don’t cry because it’s over, smile because it happened.

Dr. Seuss

Let’s build something together.

Primed to Perform

This is a methodology we love in BDO Eaton Square so I’m delighted to share a link to an awesome book called Primed to Perform and a link to the google books view of it so you can read the first pages and get a sense of the book and the approach…..

For more info on what the team are doing, get in touch by leaving us your details or giving us a call.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

The process behind this “ToMo” approach is detailed and brings tangibility to the often ethereal concept of Culture.

It introduces us to the difference between Tactical Performance (Delivering your strategy) and Adaptive Performance (Why people work – Cultural !) and the impact of aligning both for greater outcomes.

We are then introduced to the 6 motives on a direct to indirect spectrum. The direct motives (play, purpose, potential) increase adaptive performance while the indirect motives (emotional pressure, economic pressure, inertia) decrease adaptive performance.
Even more interestingly, the closer the motive is to the work itself, the more powerful it is, play being the most powerful and inertia being the most destructive.

And then they bring it to life !

The book is authored by New Work based husband and wife duo Neel Doshi and Lindsay McGregor who have a combined twenty years of practical experience transforming cultures at iconic institutions. They are the co-founders of Vega Factor, a company that helps organisations build high- performing, adaptive cultures through technology, learning programs, and human capital systems.

Previously, Neel Doshi was a partner at McKinsey & Company and a founding member of a tech start-up. Lindsay McGregor led projects at McKinsey & Company with Fortune 500 companies as well as school systems and nonprofits.

High performing cultures cant be left to chance. Organisations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform methodologies has relevance for you! Talk to the Team in BDO Eaton Square about how they can bring this cutting edge approach it to life for you.

This book can be purchased in local bookshops or at this link on or or from others including the publisher.

The following is taken from Amazon’s product page for the book and gives you a sense of the high status the book and it’s methodology have achieved.

“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public.”

Joel Klein, CEO Amplify, former Chancellor NYC public schools.

“Getting organizational culture right is as difficult as it is critical. Doshi and McGregor provide numerous real-world recommendations for how to do this. They bring to bear years of hands-on experience that will prove invaluable to leaders in all sectors-corporate, non-profit, and public.”

Tom Doctoroff, CEO Asia Pacific, J. Walter Thompson, author of Twitter is Not a Strategy

“A winning strategy requires a winning organizational culture to carry it forward. In Primed to Perform former McKinsey consultants Neel Doshi and Lindsay McGregor give us practical guidance and proven practices to effectively transform our organizations through the science of motivation and performance.”

Jeff DeGraff , The dean of innovation, professor, Ross School of Business, University of Michigan, author of Leading Innovation

“A fresh, ambitious look at the science and practice of motivation, with big implications for leaders to fuel high-performing, high-energy cultures. Primed to Perform is an excellent companion to Drive.”

Adam Grant, Wharton professor and New York Times bestselling author of Give and Take

“A grand tour of the science of culture, filled with awe-inspiring experiments and surprising, real-life case studies. Smart, deeply researched, and incredibly practical, leaders will turn to this book again and again whether they’re building an organization from scratch or transforming an established company.”

Shawn Achor, happiness researcher and New York Times bestselling author of The Happiness Advantage

“This book is loaded with fascinating, thought-provoking and actionable advice that could transform a workplace from drudgery to real engagement. Take notes.”

-Patrick Lencioni, president, The Table Group, author of The Five Dysfunctions of a Team and The Advantage

Organisational Culture

If you would like to know more about the Organisational Culture support services from BDO Eaton Square’s team please

Contact us in our Dublin offices 01 470 0000

email us at

Leave us some of your details here and we’ll get back you as soon as possible.


Welcome to – the website of Shane Stafford Management Consulting Director with BDO Eaton Square and Liam Sherlock founding member and current Co-Chair of the Irish chapter of Change Management Institute .

We are 2 Irish Senior Consultants with a passion for change, project & programme management with over 45 years of experience across Technology, Banking, Telecoms, FMCG, Publishing, Energy, Media, Natural Resources, Pharmaceutical and Retail in both Private and Semi-State sectors. We both love making a real tangible difference by being involved in change.

Our other passions are for family, friends, hurling (though as Wexford and Tipperary men we rarely see eye to eye!) and Liverpool FC – where we are still waiting for that elusive premiership title to celebrate – 2019/20 is our year!!

This website is where we share just some of our thoughts, ideas and things that have caught our eye over time. This is just a tiny flavour of what we work on so contact us for more info. We’re busy guys so we’re not as active here as we’d like to be but do connect with us on LinkedIn or contact us to potentially work with us or to engage us on your project.

Shane Stafford

Shane Stafford is Director of Management Consulting with BDO Eaton Square one of Ireland’s leading consultancy houses. They are the ones that really disrupted consulting through putting client needs first and foremost and deploying senior resources to deliver top quality outputs at pace.

The BDO Eaton Square team deliver:

  • Business Consulting (Strategy Development, Organisation Design, Project and Change Management, Strategic & Cultural Change Programmes and Project implementations both as PM’s and as consultancy delivery)
  • Technology Consulting – CoreHR implementations & Training, Executive Dashboard development, Data analytics – Microsoft PowerBI, Google Looker and Salesforce Tableau expertise, CRM and Microsoft Application Advisory and system integration.
  • Talent Management – Provision of Talent Management Advisory, placement of great talent as a contract service for large clients and also high end recruitment support for clients.
  • Additionally, as part of the BDO Network, they can leverage capability and experience both in Ireland and globally in Risk Advisory Consulting, Innovation, Corporate Finance, Company Secretarial, Audit and Taxation.

Shane’s industry experience derives from senior finance, customer service, sales and commercial roles in market leading companies (all are top 2 in their markets) such as Diageo Ireland, O2 Telefoncia, Britvic Ireland, Folens Publishers, Coillte and CPM Ireland. Consulting experience is now intertwined in his career (including charities, regulators, retail, public sector, outsourcing, FMCG, financial services) and he now brings that wealth of knowledge, experience and pragmatic delivery ethos to the consultancy powerhouse that is the BDO Eaton Square team in Dublin city centre.

Liam Sherlock

Liam Sherlock is the co-founder of the Irish chapter of the Change Management Institute. Launched in early 2017, this was his very significant contribution to driving awareness of Change Management in Ireland. Liam currently holds the position of Co-Chair of Change Management Institute -Ireland and is an accredited Change Management trainer. He is an experienced management consultant with a background in delivering high profile IT transformation programmes. He is a results-oriented and strategic team player who works with executives, managers, and all levels within an organisation through consulting and facilitation services.

An experienced management and training consultant with over 20 years’ leading successful large scale IT and business change initiatives. An accredited APMG trainer for Change Management and is the country co-lead and founder of the Change Management Institute in Ireland. A certified and practising business and life coach (IAPC&M).

With a combination of academic knowledge and coaching practice, backed up with real life experience of change, providing an excellent skillset to support change and learning across any sector.
A leader in change management training in Ireland with a proven track record of achieving high success rates and equipping his course attendees with invaluable skills that can be immediately applied. A training delivery style of learning through participation with a skill in bringing the theory to life.

He’s a strong communicator with natural interpersonal skills and a building reputation for leading the way in the promotion of change management as a profession in Ireland through work with the Change Management Institute internationally and building change management capabilities as a trainer.